Slogan & Mission Statement

Dollar General SloganA slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Dollar General, is:

"Save Time, Save Money, Everyday."

Dollar General Mission Statement and/or Vision Statement
Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims. The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future.

Dollar General Mission Statement:

Serving Others

For Customers…A Better Life
For Investors…A Superior Return
For Employees…Respect and Opportunity