Generic Strategies

As I read the text it was actually harder than I thought to pick out what strategy I thought my company had chosen to follow.  In the end, I decided that they may cross the descriptions a little but they definitely are a low cost provider.  The text also warned against not selecting a well spelled out strategy and losing to your competitors because of that.  Dollar General's strategy as a low cost provider is combined with locations in rural communities that their target marget can get in and out of a lot faster than the overcrowed and very busy Walmart.  The design of the stores is well laid out and you know you are stopping in for the just the basic staples and you know exactly where it is.  There are two checkout lines!  This is the best idea ever in my opinion.  Especially since you go to Walmart who have 20 with only 2 open.  In checking new stories on my company I found another great diversification move that the company is making.

Dollar General revamps bobbie brooks clothing line 

GOODLETTSVILLE, Tenn.
Dollar General Corp. says it is revamping its bobbie brooks women's clothing line.
The fall line, which arrives in stores this month, features new fabrics, colors and looks for the popular brand that Dollar General took over exclusively in 2005. All of the clothing items sell for under $16.
The move is part of a larger effort by the discounter to widen its array of items as more shoppers turn to discount stores for their basics from food to household goods and clothing.
Dollar General shares rose 10 cents to $28.25 in afternoon trading.