It seems that all large corporations want to be involved these days in NASCAR. Dollar General is no different. The most recent news release is below.
GOODLETTSVILLE, Tenn. - (Business Wire) Dollar General will go truck racing with Kyle Busch and Kyle Busch Motorsports in five NASCAR® Camping World Truck Series races in 2011. Busch's No. 18 Toyota Tundra will be sporting the Dollar General yellow and black at Daytona International Speedway on February 18, Nashville Superspeedway on April 22, Kentucky Speedway on July 7, Chicagoland Speedway on September 16 and Homestead-Miami Speedway on November 18.
“Dollar General is excited to partner with Kyle and Kyle Busch Motorsports in 2011,” said Rick Dreiling, chairman and CEO of Dollar General. “We enjoyed being the sponsor for Kyle's first win with Kyle Busch Motorsports at Nashville Superspeedway in 2010, and we look forward to seeing him in victory lane in 2011.”
Dollar General and Busch have had recent successes together on the track. Most recently, Busch had a win for Dollar General and his new team, Kyle Busch Motorsports, at Nashville Superspeedway in April 2010 in his No. 18 Toyota Tundra. Additionally, Busch drove the Braun Racing No. 32 Dollar General Toyota Camry to victory lane in May 2008 in the NASCAR Nationwide Series race at Charlotte Motor Speedway. The Las Vegas native has more than 80 wins in NASCAR's top three divisions, including three Nationwide Series races that were sponsored by Dollar General.
“We're extremely happy that Dollar General has decided to partner with Kyle Busch Motorsports for five races in 2011,” said Busch, who has 21 career victories in the Camping World Truck Series. “They sponsored our Tundra for our first win at their home track in Nashville, Tenn., which was a special day in my racing career. We're going to do everything we can to put them in victory lane again next year, starting with Daytona.”
Busch's No. 18 Toyota is competing for the 2010 Camping World Truck Series owner's title. It is second in the championship standings, 39 points behind the first-place No. 30 truck of Germain Racing.
This is a great opportunity for Dollar General to get their name out there even more then they already are. With the economy the way it is today, Dollar General has even better opportunities to grow.
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