Nov 19, 2010
Dollar General Offers Customers the Chance to Support St. Jude Children’s Research Hospital® During the Thanks and Giving® Campaign
Shoppers can help save children’s lives by contributing to St. Jude at Dollar General
GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 19, 2010 - This holiday season, Dollar General (NYSE: DG) again joins St. Jude Children’s Research Hospital for the Thanks and Giving campaign by asking customers to “give thanks for the healthy kids in your life, and give to those who are not.”The St. Jude Thanks and Giving campaign launches at Dollar General on November 19 and runs through December 12. Customers who shop at Dollar General during this time will have the opportunity to donate $1 or more to the Thanks and Giving campaign at check-out.
“Dollar General is proud to partner with St. Jude to offer our customers the opportunity to save children’s lives through the Thanks and Giving campaign,” said Rick Dreiling, Dollar General’s chairman and CEO. “Each dollar donated to Thanks and Giving will help a child in need of lifesaving medical treatment. Together, we can help St. Jude bring hope to more children.”
Thanks and Giving is an annual tradition that raises funds and awareness for St. Jude, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. Dollar General has been involved in the Thanks and Giving campaign for five years.
“I am so happy that Dollar General is once again a part of the Thanks and Giving family this year,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “We are so grateful for their ongoing support. Dollar General and their customers’ commitment to St. Jude will help make a difference in the lives of so many children and their moms and dads.”
In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, as well as named the nation’s No. 1 children’s cancer hospital for 2010-2011 by U.S. News & World Report.
At St. Jude, no child is ever turned away because of a family’s inability to pay. St. Jude also covers the costs of travel, food, and lodging for each patient and a family member.
Since it opened its doors in 1962, St. Jude has developed protocols that have helped push survival rates for childhood cancers from less than 20 percent to 80 percent overall. In fact, the survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia, has risen from just 4 percent in 1962 to 94 percent today thanks to research and treatment protocols developed at St. Jude.
To find the Dollar General store nearest you, visit www.dollargeneral.com.
See, I think this is one of those self-serving social deeds as in Dr. Busija's post. A great way to get DG's name front and center on a good cause. Exactly what is DG doing? Asking their customers to donate to charity? Is DG doing anything other than collecting the money? Are they going to match the donations?
ReplyDeleteI guess I'm just cynical.